Secondary research is used from existing research/information it can be found in books, internet, newspapers, film archives, cd roms and many more, rather than primary research where you cant rely on information that has already been found by other people, you have to find information yourself by doing things like surveys, questionares, interviews, however theyre are websites that can be used and they are data gathering websites such as Broadcasters audience research board (BARB) and the Radio joint audience research Ltd (RAJAR)you can find things out like how many people buy certain magazines and are they mainly men or womemn,these are surveys and questionares set up by people that media producers such as magazine publishers have to subscribe too to find out who theyre target audience are and to make sure that they are providing the right things for that audience in order to make their products a success.
the picture below shows results from a survey that has been done, to find out the mot popular magazines.
In my opinion i believe that secondary information is better as the person who actually wants to know the information will know its more reliable as they have done it themselves, also it is more up to date as there would be no point getting surveys for example that have been done years ago to try and find what people like now.
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